Web Analytics

Data is essential in a business. It shows us growth and it tells us how our audience behaves. If you can not measure, how could you hope to improve?  Analytics influences your business decisions and confirms if you've made the right choice.

Wow! We should use Facebook to launch our next campaign.

What are Analytics?

It is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Your analytics can answer questions like:

 

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