SEO
Search engine optimization (SEO) is the process of increasing the QUALITY and QUANTITY of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
What is the point of having a website if no one can find you?
Don’t be fooled by schemes out there that say there is a magic formula to getting your website to rank number 1 on google. Run the other way if you’re approached with these words. What you CAN do is build a good foundation and use best practices for getting your website to rank for key words.
Words are important. It’s important for incoming customers to understand who you are and what you do, but it’s also important to search engines like Google. Google reads your website and tries to determine what your website is about based on key words. If there isn’t much text on your website, it makes it hard for Google to figure out who you are, what you do, and how to rank and populate your information when people search for something specific related to your services or business.
At Good Roman marketing, we can perform a comprehensive keyword search for your business to ensure your website is not only optimized for the web, but your target audience as well. Our job is to learn as much as we can about your audience to determine their thought processes and how they would search for your business.
The most important thing to remember about SEO is that optimizing your website is a continual process that is never complete.
Our basic continual SEO process looks like this:
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Build a website with a solid foundation
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Update your avenues for organic and paid traffic
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Monitor the traffic (testing the results)
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Determine whether we were successful based on goal completion
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Please let us know if you need help with optimization for your website. We love to help businesses thrive!
Good SEO starts with the foundation of a website. It MATTERS how you build your website and what you put on it. It has to be pretty on the outside, but it needs to be a neatly woven machine on the inside. We can help with that! Read all about the process we use to build our website by clicking the button.